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How Provenzaa works

A simple path from product to confidence.

Provenzaa is built around the moments where a physical product changes hands. A participating program begins with a serialized identity and gives people a clearer route into product context.

  1. 1

    Define your product identity

    Your team establishes the brand and product information that makes a verification moment useful and recognizable.

  2. 2

    Add serialized labels

    Place a Provenzaa verification sticker on the physical item, packaging, or approved product touchpoint.

  3. 3

    Connect the product moment

    A customer, retailer, or partner follows the label into the product experience for a participating program.

  4. 4

    Operate with control

    Authorized organizations use a controlled workspace to keep approved product information organized as their catalog evolves.

For participating programs

Verification access is free when it is available for your product.

Public verification is being introduced in phases for participating product programs. It never requires a consumer subscription.